With the Online Assembler from Riley communications on your website, visitors can quickly and easily specify custom or standard parts by simply clicking on the desired components.
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With the Online Assembler from Riley communications on your website, visitors can quickly and easily specify custom or standard parts by simply clicking on the desired components. |
| These components are assembled in a central drawing - instantly, with no plug-ins or special software required. | |
| When the visitor has drawn the component and entered requirements in a form, the form information and the drawing are sent to you via email for quotation. The online Assembler integrates with your current website design and works with standard browsers. | |
      
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It's crucial to understand the core difference between business-to-business marketing and consumer marketing. Most consumer marketing and advertising is intended to create a perceived need in the consumer's mind. (Their job is to persuade you that you can't walk around the block just as fast in a pair of $30.00 sneakers as you can in two-hundred-dollar "cross trainers.") Industrial customers, on the other hand, do need the products you make, in order to make their end products. They're going to buy them from someone, and you want that someone to be you. | |
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From Marketing What You Make, by C. Goff.
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